Can Anyone Own Trademark Rights To The Philly Cheesesteak?

Here’s an interesting recent trademark matter.  Undoubtedly most if not all of our followers have enjoyed a Philly Cheesesteak from time to time.  Those from or who have visited the Philadelphia area may have enjoyed the excellent steak served by Campo’s Deli.  Campo’s recently applied with the Trademark Office to register the trademark “Philadelphia’s Cheesesteak.”  However, Campo’s application was…

rejected because a company called The Original Philadelphia Cheesesteak Co. already had registrations for the marks “Philadelphia Cheesesteak Co.” and “The Original Philadelphia Cheesesteak Co.” and the Trademark Office felt that Campo’s mark was too close and likely to cause confusion.  To us, it seems questionable that one business (whether it be Campo’s or The Original Philadelphia Cheesesteak Co.) could own trademark rights to the name of such an iconic food.  And I bet those two famous steak purveyors down in South Philly might agree!

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