6 Rules That Brand Owners Need To Follow For Their Trademarks

We recently read an excellent article by Steve Olenski in the March 28, 2014 edition of Forbes magazine discussing the six rules that brand owners need to follow for their trademarks.  We highly recommend Steve’s article, which can be found at this link:  http://www.forbes.com/sites/steveolenski/2014/03/28/6-things-your-brand-needs-to-know-about-trademarks/

As reflected in our prior posts in this blog, Steve’s posts are right on the money.  We cannot emphasize that these are the six things that brand owners — and really anyone involved with trademarks — MUST DO:

1.  Work with an attorney.

2.  Run a trademark search before adopting a trademark.

3.  Don’t waste money on weak trademarks.

4.  Always use a marking notice with your trademarks.

5.  Investigate infringement before sending a cease & desist letter.

6.  Keep future expansion possibilities for your trademark in mind.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: