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Trademark Trial And Appeal Board Confirms That A Social Media Website Is Not Trademark Use

On October 26, 2016, we posted about a decision from the Trademark Trial and Appeal Board (TTAB) finding that the use of a Twitter handle, by itself, was not sufficient use to establish trademark rights. You can find our October 26 post here: https://affinitylaw.wordpress.com/2016/10/26/a-social-media-handle-alone-may-not-be-sufficient-use-to-establish-trademark-rights/

In the recent case of In Re Florists’ Transworld Delivery, the TTAB confirmed that a social media website, by itself, is not sufficient use to support trademark rights.  In In Re Florists’ Transworld Delivery, the world-famous florist FTD sought to register the trademark “Say It Your Way” for on-line retail store services and creating an on-line community for registered users to interact with other users.  In support of its application, FTD submitted a copy of its Twitter page.

The Trademark Office refused registration on the ground that FTD’s Twitter page was not sufficient evidence of trademark use.  On appeal, the TTAB agreed with the Trademark Office, explaining that a social media website publication like FTD’s Twitter page was neither an advertisement for FTD’s services nor FTD actually providing the services and thus was not sufficient trademark use to support registration.

The lesson to be learned is that while social media advertising can be critical to the development of a brand or trademark, social media advertising alone is not enough to create trademark rights.  Instead, there must be some other way (either on the Web or brick & mortar) by which the trademark owner actually offers its goods and/or services to the public.

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Who Owns The Legal Rights To A Tattoo?

This post is courtesy of our law clerk Ashley Franco, an exceptional student at California Western School of Law who just finished her second year:

The answer to the question in the title to this post is the typical lawyerly “it depends.” It is important to distinguish between the ownership rights to the tangible tattoo (the skin itself) and the exclusive rights provided by copyright for the design of the tattoo. The ownership rights to the tangible tattoo (the skin itself) belong of course to the tattoo bearer. However, the “author” of the tattoo (i.e. tattoo artist) may have exclusive copyright rights in the tattoo design.

Under section 101 of the Copyright Act, a creator of original work that is fixed in a tangible medium of expression for more than a transitory duration is given copyright protection for the original elements of the work. A tattoo may be an original work (depending on the design) and of course is fixed to a tangible medium (the body) for more than a transitory duration. Therefore, the copyright doctrine applies to tattoos and may provide the tattoo artists with copyright protection for original designs.

Copyright protection grants the copyright owner six exclusive rights, which he or she may transfer: (1) the right to reproduce (2) the right to prepare derivative works (3) the right to distribute (4) the right to perform the work publicly (5) the right to display the work publicly, and (6) the right to perform the work publicly by digital transmission.
To determine the ownership of the exclusive rights, it is important to determine who is the “author” of the tattoo. The “author” may be the tattoo artist, the tattoo bearer, or both if they both contributed to the tattoo design. The “author” may also be the tattoo artist’s employer, through a doctrine known as the “work made for hire” doctrine.

Most tattoo copyright infringement cases are filed by tattoo artists and are settled. Therefore, the courts have yet to decide what the tattoo bearer has the right to do with his or her tattoo. In Whitmill v. Warner Brothers (a tattoo infringement case), Judge Perry did comment that tattoos could be copyrighted, and that there was a high likelihood of Whitmill prevailing on the merits. In Whitmill, Victor Whitmill designed the famous tribal tattoo for Mike Tyson, which he had tattooed on his face. An exact copy the tattoo later appeared in the movie “The Hangover II”, on Ed Helms’s face. Thereafter, Whitmill filed suit seeking monetary damages for copyright infringement of the Tyson tribal tattoo, and a preliminary injunction preventing the release of the film. However, the parties settled before the court could weigh in on the application of the copyright doctrine to tattoos.

As tattoos have gained popularity, more suits have arisen by tattoo artists claiming copyright infringement. Many of these suits are against the NFL and NBA and/or their marketing partners because athletes’ tattoos are copied and displayed on an array of media (i.e. posters, video games). Consequently, companies are now implementing contracts in which the tattoo artist waives his or her rights to copyright.

We expect that so-called “tattoo infringement” litigation will increase as tattoos continue to gain popularity and prominence among celebrities, athletes and common folk, and tattoo designs become more elaborate and unique. Therefore, for a person spending a lot of money getting a tattoo or a tattoo artist developing unique and original tattoo designs, it is a wise investment to have an attorney draft a contract to clearly state who owns what rights to the tattoo.

FDA Regulation of Electronic Cigarettes

Here’s an excellent post by our Of Counsel Ashley Franco:

As new technologies appear, so do laws that regulate them. Changes in technology usually outpace laws put in place to regulate them; as a result, there is usually a gap between the time the technology emerges and time a law is enacted to regulate it. Until recently, the increasingly popular e-cigarette went without regulation. On May 5, 2016, the U.S. Food and Drug Administration finalized a rule extending its authority to include e-cigarettes as part of the tobacco products it can regulate. The new rule, effective August 8, 2016, imposes disclosure requirements to companies selling and/or manufacturing the e-cigarettes and/or any of its affiliated products.

One major implication of the new rule is that e-cigarette manufacturers will have to undergo a premarket review in which they must disclose the ingredients in the e-liquids used in the e-cigarette. The FDA stated the new requirements are in the interest of the consumers who should have the opportunity to evaluate the potential risks associated with consuming the e-cigarette liquids, which usually contain nicotine derived from tobacco.

It comes as no surprise that the FDA has decided to regulate e-cigarettes, since there are obvious health risks associated with consuming tobacco products. Since the e-cigarette’s introduction, it has gone under the radar with little to no regulation. You will most likely find individuals smoking e-cigarettes in the non-smoking sections of restaurants and bars. It has become a way for smokers to get their nicotine fix in areas where the common cigarette is banned by regulation. That seems to be heading to an end with the new regulation because under the new rule the FDA will be able to evaluate the dangers of the e-cigarette.

Under the new rule’s premarket review requirement, the FDA will be able to evaluate the dangers of the e-cigarette. For example, tobacco smokers are prohibited from smoking regular cigarettes in certain areas because of the known health risks associated with second hand smoke. The effects of e-cigarette second hand smoke is not certain as of yet, but will be investigated as part of the new rule and will most likely have an affect on where e-cigarette smokers can enjoy their e-cigarettes.

Who should worry about the outcomes of the new rule? Small businesses should certainly start looking into the impact this new rule will have on them. The new disclosure requirements will most likely have a negative effect on small businesses that may not be able to cover the costs of the additional disclosure requirements. The premarket review requirement imposes a great costs to all businesses that sell and/or manufacturer e-cigarettes and affiliated products.

If you manufacture e-cigarettes the rule requires you to:

  1.  Submit an application and obtain FDA authorization to market the e-cigarette
  2. Register establishment(s) an submit the product listing to FDA by December 31, 2016
  3. Submit a list of the ingredients associated with your e-cigarette and affiliated products
  4. Submit information on the harmful and potentially harmful constituents (HPHCs)
  5. Submit tobacco health documents
  6. Manufacture your tobacco product with the required warning statement on packaging and advertisements
  7. Market your tobacco product in compliance with the other applicable statutory requirements, rules and regulations.

If you sell e-cigarettes or their component parts that are made or derived from tobacco you are also subject to certain FDA requirements.

Complying with the law may be a long and complex process. We recommend you consult with a lawyer to help you understand and comply with the FDA regulations and policies.

For a copy of the Final Rule see https://www.federalregister.gov/articles/2016/05/10/2016-10685/deeming-tobacco-products-to-be-subject-to-the-federal-food-drug-and-cosmetic-act-as-amended-by-the#h-9

Once A Cheat, Always A Cheat?

Here’s an interesting post written by our associate attorney Ashley Franco about the recent Volkswagen scandal:

In 1973 Volkswagen (VW) settled with the Justice Department for $120,000 for cheating on its emissions test.  Now more than forty years later, Volkswagen has again been caught cheating on its emissions test.  Apparently VW installed software in its diesel vehicles which was specifically designed to pass emissions tests without actually being in compliance.

So what exactly is the harm done by Volkswagen?  The Environmental Protection Agency states that the cheating software allows specific VW models to pass emissions test while actually emitting more than 40 times the legal limit.  This means that the VW vehicles with the cheating software emit 40 times more that the amount of harmful fumes allowed.  VW has admitted to creating the software specifically to lower the emissions reported by its vehicles during inspections.  Cheating on its emissions tests has already resulted in a dramatic plunge in VW’s stock price.  VW also lost its CEO and is facing billions of dollars in fines.

What everyone should learn from VW’s mistake is that when dealing with state and federal laws, you don’t want to swindle your way into compliance.  It is important to consult with a lawyer to make sure that your business practices are in conformity with applicable laws and regulations.  Even if you are not intentionally breaking the law, you may still be inadvertently in violation of a law and/or regulation, thereby  putting you at risk of civil and criminal liability.

In VW’s case, under the Clean Air Act (the federal law designed to control air pollution), each violation may result in up to a $37,500 fine.  VW is suspected of having more than 400,000 violations. A $37,500 fine multiplied by 400,000 violations results in over $15 billion in potential fines being faced by VW simply by cheating on its emissions tests.

This isn’t the first time a car company has been fined by US regulators. Last year General Motors (GM) was facing civil and criminal penalties for installing faulty ignition switches in over 2.6 million vehicles.  However, GM reached a $900 million settlement with US officials.  The main difference between GM’s liability and VW’s potential liability is that VW’s cheating devices did not cause any deaths, whereas GM’s faulty ignition switches did.  That doesn’t mean that there won’t be suits filed.  A recent survey by Big Law Business of the nation’s court dockets identified that twenty federal lawsuits have already been filed against VW based on the diesel scandal.   As of the date of this posting there have not been any settlements by VW so it is still too early to predict how the VW scandal will resolve.  However, companies certainly can learn from the VW scandal that it simply does not pay to cheat on compliance with federal and state laws and regulations.

Update on 2014-2015 United States Supreme Court Decisions

Last year we posted an article suggesting to keep an eye out on certain cases pending to be heard by the Supreme Court during its 2014-2015 term (see here: https://affinitylaw.wordpress.com/wp-admin/post.php?post=226&action=edit). Here’s a post from our excellent law clerk Ashley Franco following up on how the Supreme Court decided those cases. For a brief overview of the facts surrounding each case please see our previous post on the matter.

Administrative Law:

In the two consolidated cases of Perez v. Mortgage Bankers Association and Nickolas v. Mortgage Bankers Association, the issue was whether a federal agency must engage in a notice and comment procedure before it can significantly alter an interpretation of one of its own rules.  On March 9, 2015 the court held that agencies are not required to follow notice-and–comment rulemaking procedures when amending or repealing their interpretations of its own rules. The effect of this decision allows agencies to modify their regulations faster and easier.

Employment Law:

The Supreme Court’s ruling in the following case is bad news for employees who must spend extra hours going through security screenings as part of their employment. In Integrity Staffing Solutions, Inc. v. Busk, the issue was whether the employee should be compensated for the time spent in security screenings after work hours. On December 9, 2014 the court held the time spent in the security screenings at issue were not compensable work time. The basis for the court’s decision was that the security screenings (1) were not the “principal activities” which the employees were employed to perform, and (2) were not “integral and indispensable” to the employees’ duties. Employers should take a close look at the Supreme Court’s opinion in order to determine whether they must compensate employees for activities performed before and after work hours.

Criminal Law:

In Heien v. North Carolina, the issue presented was whether a police officer’s mistake of law provides justification for a search under the Fourth Amendment.  On December 15, 2014 the Supreme Court held in an 8-1 decision that a search or seizure is reasonable under the Fourth Amendment when an officer makes a reasonable factual or legal mistake. What does this mean? This holding offers great leeway to police officers. In other words, a police office may stop you even if he is mistaken as to whether your actions are illegal. Justice Sonia Sotomayor’s dissenting opinion addressed her concerns with the majority’s holding stating, “there is nothing in our case law requiring us to hold that a reasonable mistake of law can justify a seizure under the Fourth Amendment and quite a bit suggesting just the opposite. I see nothing to be gained from such holding and much to be lost.”

Constitutional Law:

In the consolidated cases of Alabama Legis. Black Caucus v. Alabama and Alabama Democratic Conference v. Alabama, the issue presented was whether Alabama’s legislative redistricting plans unconstitutionally classified black voters by race by intentionally packing them in districts designed to maintain supermajority percentages produced when 2010 census data are applied to the 2001 majority-black districts.  On March 25, 2015, in a 5-4 decision. the court reversed the district court’s decision and remanded the case for further proceedings. The court held that that the district court erred in focusing on whether the redistricting plan as a whole was unconstitutional racial gerrymandering, rather than making the determination on a district-by-district basis. The court stated the case would be remanded for the district court to consider whether the individual districts, not the state as a whole, were drawn with race as a predominant factor. This holding is a victory for the plaintiffs’ civil rights.

The Supreme Court has heard oral argument on the following important cases, but has yet to release a decision:

Business Law:

In Kellogg Brown & Root Services, Inc. v. United States ex rel. Carter, one of the two issues presented is whether the False Claims Act’s “first-to-file” bar functions as a “one-case-at-a-time” rule allowing an infinite series of duplicative claims so long as no prior claim is pending at the time of filing. Oral argument heard on January 13, 2015.

Criminal Law:

In Elonis v. United States the issue presented was whether consistent with the First Amendment (freedom of speech) and Virginia v. Black, conviction of threatening another person under 18 U.S.C. § 875(c) requires proof of the defendant’s subjective intent to threaten, or whether it is enough to show that a “reasonable person” would regard the statement as threatening. Oral argument was heard on December 1, 2014. However, the Court has not yet ruled on this case. This case is one to keep on eye on, as we are now in the era of where internet threats are increasing, and using them as “true threats” can have substantial implications for those who post them.

If you are interested in reading the full transcript or listening to the oral argument of any of the above cases they may be found at the Supreme Court’s website at http://www.supremecourt.gov.

Breaking News – Supreme Court Finds That TTAB Decisions Can Have Preclusive Effect

One issue that has generated much commentary and controversy in the trademark litigation field is whether decisions of the Trademark Trial and Appeal Board (TTAB) can/should be given issue preclusion (collateral estoppel to us old timers).  This morning, the United States Supreme Court issued its long-awaited decision in B&B Hardware, Inc. v. Hargis Industries, Inc., where the Supreme Court found that TTAB decisions can be the basis for issue preclusion so long as the requirements for issue preclusion are met.

This is a significant decision with substantial implications not only for future trademark litigation matters where there has been prior TTAB litigation but also for decisions whether to seek registration for a particular trademark.  Most significantly (as was the situation in the B&B Hardware case), a party who is denied trademark registration because of the likelihood of confusion with another mark may be precluded from challenging the likelihood of confusion finding in subsequent trademark infringement litigation.

A copy of the B&B Hardware decision can be found here:  http://www.supremecourt.gov/opinions/14pdf/13-352_c0n2.pdf

Registering A Copyrighted Collective Work Can Operate To Also Register The Component Works

A question we often get asked by copyright owners and potential copyright defendants alike is whether a copyright registration for a collective work also operates to register the copyrights in the individual component works.  This issue most often comes up with respect to registrations for collective works for collections of artwork and photographs, but can really apply to any collective work.

In Alaska Stock LLC v. Houghton Mifflin Harcourt Publishing Co., 747 F.3d 673 (9th Cir. 2014), the Ninth Circuit ruled that the registration of a collective work can, in fact, operate to register both the collective work and, independently, the individual component works in the collective work.  As explained by the Ninth Circuit, there are two key elements that must be satisfied for a collective work registration to also operate the individual component works.  First, the registrant of the collective work also must own the individual component works.  Second, the registrant must comply with the guidelines promulgated by the United States Copyright Office for registering image libraries and other component works.

The Ninth Circuit’s decision in Alaska Stock should go a long way to clarifying this important question of copyright law.

Things That Employers Should Do To Protect Their Intellectual Property

As year-end approaches, it is worthwhile to review the steps that employers should implement to protect their intellectual property:

1.  Register!!  We cannot emphasize enough that employers should register all protectable intellectual property.  That means that all valuable trademarks and copyrights should be registered (the cost to obtain such registrations generally is modest) and patent protection should be explored for patentable inventions.  Such registrations can provide valuable remedies in the event an employee should try to misappropriate the employer’s intellectual property.

2.  Trade Secret Notice:  Some intellectual property owned by the employer may not be appropriate for registration but may nevertheless be valuable as a trade secret.  All trade secrets should be clearly identified to employees and they must be warned of the need to keep all trade secrets confidential.  Marking documents that contain confidential information and trade secrets is a must.

3.  Non-Compete Agreements:  Non-compete laws vary from state to state (California is particularly tricky) but the employer should have each employee sign a non-compete agreement to the extent permissible under state law.

4.  Confidentiality Policies and Agreements:  The employee handbook must clearly spell out the employer’s confidentiality policies.  Where appropriate, employees also should be required to sign separate confidentiality agreements.

5.  Assignment of Invention Policies and Agreements:  The employee handbook also should clearly state the employer’s policy regarding an employee’s obligation to assign inventions, and separate assignment agreements should be used where appropriate.

6.  Work Made For Hire Policies and Agreements:  Similarly, the employee handbook should clearly explain the employer’s work made for hire policies and employees involved in the creation of works protected by copyright should sign separate work made for hire agreements.

Cases To watch During the Supreme Court’s 2014-2015 Term

Here’s an interesting post from our excellent law clerk Ashley Franco about some interesting cases that will be decided by the United States Supreme Court during its 2014-2015 term:

October 6, 2014 was the first day of oral argument for those petitioners whose writs of certiorari were granted by the Supreme Court. Each year thousands file petitions of certiorari to the United States Supreme Court, but only a small number are chosen for hearing and decision. The Supreme Court has chosen 47 cases to hear for the 2014-2015 term. Generally the Supreme Court chooses 75 cases to hear each term, thus the docket is approximately sixty three percent (63%) full and cases are still being chosen. Of those cases currently on the docket, here are a few you should keep an eye on.

Administrative Law:

Perez v. Mortgage Bankers Association and Nickols v. Mortgage Bankers Association (both scheduled to be heard on December 1, 2014) are two administrative law cases consolidated for review. These two cases involve paying mortgage officers overtime pay. The issue is whether a federal agency must engage in a notice and comment procedure before it can significantly alter an interpretation of one of its own rules? An interesting fact about this case is that a group of 72 administrative law professors have filed an amicus brief in support of the government’s petition. In their brief they contend that an agency should be allowed to change an interpretation of one of its own rules without conducting a notice and comment rulemaking proceeding.

Employment Law:

Integrity Staffing Solutions, Inc. v. Busk was heard on October 8, 2014. This case might interest those who have to stay after work hours for security screening. For example, employees who work at jewelry stores may have to go through safety screening after work, in order for their employers to make sure that their employees have not stolen any property. The issue in this case is whether the employee should be compensated for the time spent in the security screening after your work hours.

Business Law:

Kellogg Brown & Root Services, Inc. v. United States ex rel. Carter (hearing date to be determined) involves the False Claim Act, which allows whistleblowers to sue on behalf of the government a company or person whom they believe have falsely claimed federal funds, and in return receive a portion of the damages. In this case the whistleblower filed suit against Kellogg Brown & Root Services Inc. (KBR), alleging fraudulent billing practices. KBR turned around and argued that claim was barred by the first-to-file rule. The issue is whether the False Claims Act’s “first-to-file” bar functions as a “one-case-at-a-time” rule allowing an infinite series of duplicative claims so long as no prior claim is pending at the time of filing.  Commentators have predicted the Supreme Court may hold in favor of KBR because of the Court’s previous comments in relation to this issue.

Criminal Law:

Heien v. North Carolina was argued and heard on the first day of the new term, October 6, 2014. This case involves a police officer who searched a vehicle and found cocaine. However, the police officer did not have a lawful basis for the initial search, but he believed that he did. The issue is  whether the officer’s mistake of law justifies the search.  In other words, can a police officer’s mistake of law can provide the individualized suspicion that the Fourth Amendment requires to justify a traffic stop? If not, then the cocaine cannot be used as evidence because it was the fruit of an unreasonable search.

Elonis v. United States (scheduled to be heard on December 1, 2014) is an interesting case where an individual posted many threating posts on his Facebook page, directed towards many people including his ex wife.  The poster consequently was arrested. The issue in this case is whether consistent with the First Amendment (freedom of speech) and Virginia v. Black, conviction of threatening another person under 18 U.S.C. § 875(c) requires proof of the defendant’s subjective intent to threaten, or whether it is enough to show that a “reasonable person” would regard the statement as threatening.

Constitutional Law:

Zivotofsky v. Kerry (scheduled to be heard on November 3, 2014) involves whether it is Congress who gets to decide whether an American citizen born in Jerusalem could have Israel listed on his/her passport, or whether it is something the Executive Branch should decide.  Some commentators have predicted that the Court will hold that allowing Congress to decide does not intrude on the executive power.

Comptroller of Treasury of Maryland v. Wynne (scheduled to be heard on November 12, 2014) arises under the tax laws.  The taxpayers in this case had paid taxes on income in another state and wanted a credit in the state of Maryland where they reside. However, Maryland did not allow them to have a credit, and taxed them on their out-of-state income as well. The issue is whether the United States Constitution prohibits a state from taxing all the income of its residents wherever earned, by mandating a credit for taxes paid on income earned in other states.

Alabama Legis. Black Caucus v. Alabama and Alabama Democratic Conference v. Alabama, both scheduled to be heard on November 12, 2014. These cases involve redistricting in Alabama in which the state’s redistricting amounted to a racial quota and racial gerrymandering in violation of the equal protection clause of the Fourteenth Amendment. The issue is whether Alabama’s legislative redistricting plans unconstitutionally classify black voters by race by intentionally packing them in districts designed to maintain supermajority percentages produced when 2010 census data are applied to the 2001 majority-black districts?

As of today these are the cases you should keep an eye on. For more information about the Supreme Court’s docket including transcripts of oral arguments visit the Supreme Court’s website at http://www.supremecourt.gov.

US Copyright Office Confirms No Copyright For “Monkey Selfie”

On August 13, we posted about a copyright dispute that had arisen regarding whether a “monkey selfie” would be entitled to copyright protection. Please click on this link to read our post: https://affinitylaw.wordpress.com/2014/08/13/who-owns-the-copyright-to-the-now-famous-monkey-selfies/

The US Copyright Office recently issued new copyright regulations, which make clear that the “monkey selfie’ (or any other work by a non-human “author”) is not entitled to copyright protection. Please click on this link to read more: http://www.nbcnews.com/tech/social-media/monkey-selfie-cant-be-copyrighted-u-s-regulators-confirm-n186296

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